About NewGen

Built by garment people, not catalogue people.

NewGen helps Australian organisations make uniforms and branded products easier to manage — with practical local service, real garment knowledge and supplier relationships built over decades.

Talk to NewGen Our story
NewGen uniform design studio with garments, CAD development and fabric selection

Established design business dating to 1979

Marie Brereton Designs now forms part of NewGen, bringing an established Australian uniform design business and archive into the company.

Australia-wide support

Local accountability, practical advice and national fulfilment.

Uniforms and merchandise

Custom, adapted and catalogue products supported through one program.

Fewer moving parts

Design, sourcing, stock, ordering and delivery coordinated together.

The story behind NewGen

Decades of textile, garment and supply experience.

Customers are not simply buying a shirt. They are trusting someone to make decisions about fabric, fit, stock, suppliers, cost, branding and delivery.

NewGen was established in 2011 by David O’Keeffe and John Simmons, drawing on substantial experience across textiles, garments, sourcing, finance and commercial supply.

The business was later strengthened by Marie Brereton Designs, an established Australian uniform design business dating to 1979. Its specialist knowledge, people, patterns, drawings, samples and garment-development archive became part of NewGen, and Marie Brereton continued working within the business until her retirement.

Today, that company history and capability operate as part of one complete program — original design, technical development, sourcing, production, ordering, stockholding and national delivery.

David O’Keeffe

David brings finance discipline, private-equity experience, Bradmill CEO leadership and apparel supply knowledge. He understands that good product still has to work commercially.

John Simmons

John has spent his working life around textiles, trims, garment manufacturing and sales growth. He understands the practical details behind reliable garment supply.

Marie Brereton Designs

Marie Brereton Designs

Established uniform design business dating to 1979.

Marie Brereton Designs is an established Australian uniform design business dating to 1979 and now forms part of NewGen.

Now part of NewGen, the business brings decades of specialist design knowledge, technical development capability and an extensive archive of patterns, drawings, samples and garment-development work.

Marie Brereton continued working within NewGen until her retirement, and the design capability she established remains active within the business today.

Together, NewGen and Marie Brereton Designs support the complete uniform process — from original design, garment development and sampling through to sourcing, production, ordering, stockholding and national delivery.

Discover Marie Brereton Designs →

Complete program capability

Product knowledge, commercial discipline and complete program support.

NewGen considers fabric, fit and construction alongside cost, continuity, supplier reliability, stock risk and service. That capability supports the program from initial product development through to ongoing national supply.

Uniform design and development

Original garments, coordinated ranges, CAD, sampling, fit refinement and technical development.

Product sourcing and production

Custom, adapted and catalogue products sourced through established local and offshore supplier relationships.

Branding and range coordination

Embroidery, print, trims, colour, logo application and coordinated product presentation.

Online ordering and controls

Customer portals, user access, approvals, allowances, reporting and order history where required.

Stockholding and replenishment

Forecasting, stock visibility, managed replenishment and support for repeat supply.

Fulfilment and delivery

Pick, pack and delivery to employees, sites, head office or other nominated locations across Australia.

NewGen CAD garment development, technical drawings and fabric swatches
NewGen coordinated uniform range development and product samples

Responsible sourcing, quality and compliance

Documented controls across product and supply.

NewGen works with established local and offshore suppliers and applies documented controls across product quality, labour and human rights, environmental responsibility and the authorised use of First Nations artwork.

Quality & Product Compliance

Specifications, samples, testing, inspections, traceability, complaints, corrective action and product risk.

Read more → Download policy ↓

Ethical Sourcing & Human Rights

Labour, human-rights, workplace-safety and business-integrity standards across relevant suppliers.

Read more → Download policy ↓

Environmental Responsibility

Materials, range design, stock, packaging, freight, energy use, waste reduction and continual improvement.

Read more → Download policy ↓

First Nations Artwork & ICIP

Approval, licensing, attribution and cultural-integrity requirements before artwork is reproduced.

Read more → Download policy ↓
NewGen Melbourne warehouse exterior

Melbourne-based, Australia-wide

Local support backed by warehouse capability.

NewGen combines local service and warehouse capability with established manufacturing relationships in Australia and overseas.

Custom, adapted and catalogue product options
Customer stockholding and replenishment
Online ordering, approvals and reporting
Exchanges and account support
Pick-and-pack fulfilment
Delivery across Australia

How we work

Practical support without making the process feel heavy.

1

Understand what is needed

Roles, wearers, ordering, stock requirements and operational constraints.

2

Source or develop products

Using garment knowledge, design capability, supplier relationships and practical product choices.

3

Build the operating program

Ordering, approvals, stockholding, fulfilment, reporting and account support.

4

Keep the program moving

Replenishment, product review, issue resolution and controlled changes.

Need uniforms or branded products that are easier to manage?

Talk to NewGen about product, design, ordering, stock and delivery support built around the way your organisation works.

Talk to NewGen Branded Merchandise