The story behind NewGen
This is not a catalogue story. It is decades of textile, garment and supply experience.
That matters because customers are not really buying “a shirt”. They are trusting someone to make decisions about fabric, fit, stock, suppliers, cost, branding and delivery — the things that only become obvious when they go wrong.
Before NewGen launched in 2011, David O’Keeffe and John Simmons had already spent years inside the textile and apparel industry. David had led Bradmill as CEO after the private equity buyout. John had grown up around the Bradmill world — his father was also a senior figure there — before building his own career across sales, textiles, trims and garment supply. So when we talk about uniforms, we are not talking from a catalogue. We are talking from years around fabric, factories, customers, production pressure and commercial reality.
David O’Keeffe
David brings the rare mix of finance discipline, private equity experience, Bradmill CEO leadership and apparel supply knowledge. He understands that good product still has to work commercially: cost, continuity, risk, stock and timing all matter.
John Simmons
John has spent his working life around textiles, trims, garment manufacturing and sales growth. Because Bradmill was also part of his family background, this is not surface-level industry knowledge. He understands the details that make a garment program hold together.