The problem Aprons wear out fast In a busy food service environment, aprons were taking more punishment than other uniform items. The real issue was not just price — it was product performance.
What changed NewGen proposed a better product Instead of simply supplying a cheaper version of the same item, NewGen proposed a custom fabric with a Teflon coating, made exclusively for the customer’s brand and daily use.
Why it mattered Better product, better value The customer paid slightly more for a much better product: reversible, multi-wear, brand-aligned and still under $20 per unit.
The customer problem The customer needed to control the cost of a high-use uniform item. NewGen could see that simply making the apron cheaper would not solve the underlying problem. The apron needed to be better matched to one of the toughest parts of the uniform program. ✓Aprons were being replaced more often than the rest of the range, creating pressure around cost and replenishment. ✓The work environment involved spills, food contact, movement and frequent washing. ✓A cheaper standard apron may have reduced the unit price, but it would not have solved the bigger product issue. ✓The customer also needed the item to feel aligned to the brand, not like a generic add-on.
One product, more flexibility The striped face creates a textured hospitality look, while the black reverse side provides a cleaner alternative. The result is more use from one item without complicating the range.
✦ Better matched to the job High-wear items need to be designed around the reality of the work. A better product fit matters in practice.
↔ More use from one item Reversible construction and multi-wear functionality created flexibility without adding unnecessary complexity.
$ Commercially sensible This was not custom for custom’s sake. It was a product-led answer that gave the customer better value than simply buying a cheaper version of the same problem.
How the product presents on the body A clean, practical apron that feels like part of the uniform rather than an afterthought. Caption: A bib-wear format with a structured look, black trim and a practical front pocket layout.
Fabric and construction detail Close-up product proof highlights the fine stripe texture, neat black binding and brass-style eyelets. Caption: Small details matter when an item is worn through every shift and seen in customer-facing environments.
Reverse side and alternate look The black reverse side adds flexibility and gives the customer another clean look from the same item. Caption: Reversible construction helped the customer get more utility from one hospitality item.