When aprons wear out fast, reordering more of the same is not the answer.

A multi-site hospitality customer was replacing aprons faster than the rest of its uniform range. NewGen developed a Teflon-coated reversible apron designed around the brand, the work environment and the daily wear placed on the product.

Actual reversible hospitality apron designed by NewGen

Under $20A commercially strong result for a custom-developed product.

Custom fabricDeveloped to suit the customer’s brand and everyday hospitality use.

ReversibleStriped face, black reverse and multiple ways to wear one item.

The problem

A high-use item was under more pressure than the rest of the range.

In a busy food-service environment, aprons faced spills, movement, frequent washing and constant customer visibility. A cheaper standard apron may have reduced the unit price, but it would not have solved the performance problem.

NewGen’s recommendation: improve the product, not just the price.

What changed

A product designed around the reality of the work.

Teflon-coated fabric

Custom-manufactured fabric developed to better suit hospitality use.

Reversible construction

A striped denim-look face with a clean black reverse side.

Multi-wear format

Flexible styling, including a bib-wear option for different roles and preferences.

Practical detailing

Black binding, brass-style eyelets and a useful pocket layout.

Brand alignment

A uniform piece that looked considered rather than like a generic add-on.

Commercial judgement

Custom development used where it produced a meaningful operational benefit.

Outcome

Better suited to the job and still commercially sensible.

The customer moved from repeatedly managing the cost of a fast-wearing generic item to using an apron developed around the environment, the brand and the way the team worked. The final product delivered more flexibility and a stronger product fit while remaining under $20 per unit.

Custom fabricTeflon coatedReversibleUnder $20

The finished product