2026 World Cup Campaign Soccer Ball Case Study | NewGen
Event-led branded merchandise

2026 World Cup campaign soccer ball

A branded size 5 soccer ball developed for a customer campaign timed around the 2026 World Cup. NewGen worked through the artwork brief, product specification, sample review and QC measurements before supply.

Branded 2026 World Cup campaign soccer ball
Finished branded soccer ball concept with customer artwork applied.
1
Campaign product developedWorld Cup-themed branded soccer ball.
2
Artwork reviewedColours and customer branding worked into the ball design.
3
QC measuredSize and sample checks reviewed before supply.
The customer problem

A campaign item needed to feel specific to the moment.

The customer wanted a branded product connected to the 2026 World Cup that felt more memorable than standard merchandise. The ball needed to carry the customer artwork, use an event-inspired colour direction and be ready before the campaign window.

Event merchandise works best when it feels intentional, not generic.

Artwork, product specification and QC all matter before supply.
Soccer ball artwork
Artwork directionCustomer branding and event-inspired colour panels developed for the ball.
Soccer ball mockup
Product mockupVisual concept prepared so the product direction could be reviewed before production.

What NewGen did

NewGen worked through the brief, product specification, artwork layout and sample checks for a branded size 5 PVC soccer ball. The process included reviewing the customer artwork, checking the finished ball against the intended design and confirming product measurements.

Why it mattered

The result was a campaign-ready branded product that connected to a major sporting moment, carried the customer branding clearly and was checked before final supply.

QC measurement of soccer ball
QC measurementThe ball was measured as part of the sample review and production checking process.
Product review

The finished product could be checked in motion as well as in stills.

Video helps show the ball as a real product rather than a flat artwork file. It supports the product development story by showing the finished item from multiple angles.

Product details

Development detail at a glance.

ProductBranded soccer ball
CapabilityEvent-led branded merchandise
SpecificationSize 5 PVC ball
TimingRequired before the campaign window
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